I was the Global Creative Director for the “Entertainment and Culture” segments at Facebook. This included the Gen-Z targetted Facebook Gaming brand. I was responsible for both Branding and Creative Marketing work streams. What you’re seeing now is sampling of the 9-month re-brand project I led on a cross-functional leadership core team composed of directors and VPs from Marketing, Product, Comms and Global Brand. Being closest to the work, I was the project driver and was responsible for managing and influencing key inputs, reporting and presenting, as well as managing our partner agency, Mother London.