Block of Horror is a virtual theme park and interactive fan community. I’m a massive horror fan and leapt at the opportunity to create the brand identity. So, as a fan I built an identity chock full of easter eggs and references which is a cornerstone of horror filmmaking.

I took logo inspiration from 70s and 80s horror title treatments and production company logos.

But the color is something I’m especially proud of. The Primary palette is anchored in shades of deep red, a nod to Dario Argento’s seminal, “Deep Red.” While the accent palette samples colors from three other legendary italian horror films. But the cherry on top are the color codes. I made sure every color code has the number “666” hidden in it. Campy? Yes. I know. Worth it? Absolutely.

I kept it going with the typography, where I chose typefaces referencing gothic influence, Hellraiser: Hellbound, and zombie brain-eating lore. Here’s an application slide for how they work together.

And the brand vibe wouldn’t be complete without image guidance and how to achieve that classic b-movie level of grime.

Finally a note on voice and tone, and how to avoid the pitfall of being “Comic Book Guy.” I’ll sum it up by also describing my own strategy for this project: Approach every interaction like a real fan.